MMC Managing Media Playbook cover-1Managing Media Playbook for Advertisers

The media world has changed dramatically through digitisation leading to an explosion in choice for consumers and advertisers. Media Agencies still command the majority of ad spend, yet the way that the global Media Agencies operate and make money has not kept pace with change in the media market.

The MMC Playbook for advertisers sets out where significant improvements can be achieved in media performance, and the impartiality, accountability, and transparency of Media Agencies.

Download the Playbook to learn:

-How the changes in media and consumer adoption have affected the Marketing eco-system and the role of the Media Agency
-Trends and risks in the Marketing Services industry
-The advertiser point of view
-Actionable recommendations for maximum accountability, transparency and effectiveness.

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